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28th Feb 2012 

Data mining delivers immense benefits and the required methodology is well-known, but it is less well understood is why the data mining process must have the properties that it does. The 9 Laws of Data Mining provide a platform for theories in this area. In this presentation I will focus on those of the 9 laws whose explanations appeal to our understanding of cognition, and explain why data mining is the first intelligence amplifier." Background: Tom completed his PhD at Sussex in 1989, and became a lecturer in Artificial intelligence here, before moving into industry as an expert in Data Mining. Tom is one of the authors of the Clementine data mining workbench, and of the CRISP-DM industry standard data mining methodology.